Why Use E-Detailing?
At its most basic, e-detailing is a digital dialogue with physicians about your brand. The content of an e-detail can include (but is not limited to) product information, peer-to-peer education programs, interactive case studies, white papers, and virtual details and sample ordering. Benefits can include:
- Expanded coverage of your brand
- Extreme control over your brand message
- 24/7 access by physicians to your message
- Increased access to physicians, especially non-called on or no-see physicians
- Salesforce augmentation
E-detailing provides pharmaceutical companies with new opportunities to better understand their physicians. To ensure the continued success of your brand, you need to reach out to physicians via multiple channels with multiple touchpoints that can significantly drive new prescriptions, maintain prescribing and gain market share. E-detailing is fast becoming one of the most important channels for reaching physicians. Communication with physicians is now a give and take, and physicians want to interact with pharma using the channel of their choice, be it web, mobile or phone.
Introducing My Virtual Rep – E-Detailing for Physicians
Working with industry-leading physicians, Bang Albino Communications developed My Virtual Rep to help you:
- Implement an e-detailing program easily
- Extend your salesforce efforts
- Increase the time-effectiveness of physician interactions with sales reps
- Provide physicians access to timely and updated drug information on their terms
- Enable sample ordering with a click of a mouse
My Virtual Rep wasn’t created in a void by a bunch of computer programmers with no idea as to what works at pharma or what physicians want and respond to. To create My Virtual Rep, Bang Albino leveraged its pharmaceutical experience, consulted with physicians, pharmaceutical companies, and interface designers to develop a program that is easy to deploy and easy to use. During testing, doctors repeatedly said, “My Virtual Rep gives me the drug information I want when I want it. This is the future of detailing.”
Easy to Deploy, Easy to Customize
As a web-based service, My Virtual Rep is easy to deploy and was built knowing that every pharmaceutical company has its own set of business rules, and that every promotional campaign is going to be different. For those reasons, My Virtual Rep is modular, scalable, flexible, and user- and client-friendly. You decide which information you want your doctor to see, how much they can see, and what transactional and relationship data you need, so that you can better assess how each participant interacts with your program. My Virtual Rep comes with real-time reporting so that you’ll always know what is working and how you can modify programs so that they work better.
Add My Virtual Rep to Your Team
Whether you want to extend your salesforce effectiveness, cover vacant or “white” territories, or increase brand awareness, My Virtual Rep is the sales rep you want on your team. For more information, contact Ken Stopay at 416 347 2502 to find out more.
